Woman in a white dress with eyelet details poses against a textured beige wall. Woman in a white dress with eyelet details poses against a textured beige wall. Woman with wavy hair wearing a white dress with puffed sleeves and stud embellishments, standing against a textured wall.

Spring’s cotton heroes have landed.

New Poplin Pretties

SHOP NOW

THE POLO LOUNGE

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New In

shop now

The Rhythm Skirt.

$275
$275 $275
+ More Colors
+
bestseller

The Bodega Top with Studs.

$395
$395 $395
+ More Colors
bestseller

The Valor Top.

$225
$225 $225

The Reyes Dress.

$350
$350 $350

The Bodega Top with Studs.

$395
$395 $395
+ More Colors
bestseller

The Reyes Dress with Studs.

$395
$395 $395
bestseller

The Rhythm Skirt.

$275
$275 $275
+ More Colors
+

The Valor Top.

$225
$225 $225

The Bodega Dress with Studs.

$525
$525 $525

The Rhythm Skirt.

$275
$275 $275
+ More Colors
+

The Rhythm Skirt.

$275
$275 $275
+ More Colors
+
bestseller

The Bodega Top with Studs.

$395
$395 $395
+ More Colors
bestseller

The Valor Top.

$225
$225 $225

The Reyes Dress.

$350
$350 $350

The Bodega Top with Studs.

$395
$395 $395
+ More Colors
bestseller

The Reyes Dress with Studs.

$395
$395 $395
bestseller

The Rhythm Skirt.

$275
$275 $275
+ More Colors
+

The Valor Top.

$225
$225 $225
A person with long hair, wearing a blue sweater, white pants, and brown boots, sits on a stool against a neutral fabric background.
Spring Tees & Sweats
Two women stand arm in arm in an outdoor setting. One wears a gray jacket and white skirt, the other a floral dress. A swing, plants, and a wooden door are in the background.
Emily & Meritt's Picks
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best selling classics

Shop Now

The Crop Tee.

$95
$95
+ More Colors
+

The Lap Sweatpant.

$165
$165 $165
+ More Colors

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The College Sweatshirt.

$175
$175
+ More Colors
+
bestseller

The Slim Tee.

$95
$95
+ More Colors
+
bestseller

The V-Neck Sweatshirt.

$175
$175
+ More Colors

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The Boxy Crew.

$95
$95
+ More Colors
+

The Lap Sweatpant.

$165
$165 $165
+ More Colors
bestseller

The College Sweatshirt.

$175
$175
+ More Colors
+
bestseller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca