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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    CO Crafter
    ,

    Quick service and easy return.

    Quick service and easy return.

    rating
    Sara Torres
    ,

    Great ordering experience

    Site was easy to navigate, I found what I was looking for quickly, and the ordering process was also easy. I've got the shoes after a few days, even sooner I was expecting.

    rating
    Gina
    ,

    Great Shoes With Excellent Support!

    The shoes are very comfortable and stylish. They offer great support.

    rating
    Sherry bickel
    ,

    Love fit flops

    Love fit flops Very comfortable

    rating
    Christine Burrows
    ,

    Fitflop Magic

    My favourite make of footwear for comfort although they could be made slightly wider in some cases !

    rating
    Roman Nadia
    ,

    Excellent

    Excellent, très confortable

    rating
    Eileen McKenna Favier
    ,

    Really comfortable trainers

    Really comfortable trainers

    rating
    SueCustomer
    ,

    Love FitFlop

    Great shoes, Great service, love love love FitFlop .

    rating
    Francesca
    ,

    Rally shoes-great

    My rally shoes are great, perfect fit for me, I am a size 9 with one foot wider than the other. I would reccomend them.

    rating
    Andrea Barnes
    ,

    Stylish & Comfortable Rain Boots

    These are great rain boots that are comfortable, warm, and stylish. They are pricy but worth every penny

    rating
    Avis Takamatsu
    ,

    Good quality and consistent.

    Good quality and consistent.

    rating
    customer
    ,

    Speedy arrival of sandles

    Speedy arrival of sandles. Really well packaged and excellent quality.

    rating
    Christina C
    ,

    I love my stylish shoes

    I love my stylish shoes. They are very comfortable and bouncy underfoot and I’ve received many compliments about them. Ordering and delivery happened as promised. Very happy

    rating
    Patricia Robertson
    ,

    Although sadly had to return trainers…

    Although sadly had to return trainers as not wide enough, they were great design and ordering and returning very swift and efficient.

    rating
    Carole Lowe
    ,

    My sandals came on time

    My sandals came on time. Loved the colour when I opened the box. And wore them four days in a row they are so comfortable All my friends loved them too & one tried them on to test die size and comfort of the base.

    rating
    Liz Kerr
    ,

    Delighted with my purchase

    My order arrived quickly with appropriate transparent tracking and was well packaged. I am delighted with my Eloise sandals. The coral is exactly as depicted and they are so comfortable. I went up another half size to my usual size and they are perfect. Practical yet stylish with a raised heel for extra height.

    rating
    Mrs Lynne Bowen
    ,

    Fitflop sandals are so comfortable

    Fitflop sandals are so comfortable, plus they look stylish. I have worn fit flops for many years and I have never bought any other sandals. The trainers in the range will be my next purchase and I am sure I will be equally pleased with them .

    rating
    Lynda
    ,

    Very pleased with the sanders

    Very pleased with the sanders. Arrived next day. Excellent service

    rating
    Judie Holt
    ,

    What a wonderful pair of shoes

    What a wonderful pair of shoes. Sooooo comfortable. Beautifully made and although they are expensive I still think they are worth it.

    rating
    Nancy
    ,

    Always fit and super comfortable

    Always fit and super comfortable

    rating
    CO Crafter
    ,

    Quick service and easy return.

    Quick service and easy return.

    rating
    Sara Torres
    ,

    Great ordering experience

    Site was easy to navigate, I found what I was looking for quickly, and the ordering process was also easy. I've got the shoes after a few days, even sooner I was expecting.

    rating
    Gina
    ,

    Great Shoes With Excellent Support!

    The shoes are very comfortable and stylish. They offer great support.

    rating
    Sherry bickel
    ,

    Love fit flops

    Love fit flops Very comfortable

    rating
    Christine Burrows
    ,

    Fitflop Magic

    My favourite make of footwear for comfort although they could be made slightly wider in some cases !

    rating
    Roman Nadia
    ,

    Excellent

    Excellent, très confortable

    rating
    Eileen McKenna Favier
    ,

    Really comfortable trainers

    Really comfortable trainers

    rating
    SueCustomer
    ,

    Love FitFlop

    Great shoes, Great service, love love love FitFlop .

    rating
    Francesca
    ,

    Rally shoes-great

    My rally shoes are great, perfect fit for me, I am a size 9 with one foot wider than the other. I would reccomend them.

    rating
    Andrea Barnes
    ,

    Stylish & Comfortable Rain Boots

    These are great rain boots that are comfortable, warm, and stylish. They are pricy but worth every penny

    rating
    Avis Takamatsu
    ,

    Good quality and consistent.

    Good quality and consistent.

    rating
    customer
    ,

    Speedy arrival of sandles

    Speedy arrival of sandles. Really well packaged and excellent quality.

    rating
    Christina C
    ,

    I love my stylish shoes

    I love my stylish shoes. They are very comfortable and bouncy underfoot and I’ve received many compliments about them. Ordering and delivery happened as promised. Very happy

    rating
    Patricia Robertson
    ,

    Although sadly had to return trainers…

    Although sadly had to return trainers as not wide enough, they were great design and ordering and returning very swift and efficient.

    rating
    Carole Lowe
    ,

    My sandals came on time

    My sandals came on time. Loved the colour when I opened the box. And wore them four days in a row they are so comfortable All my friends loved them too & one tried them on to test die size and comfort of the base.

    rating
    Liz Kerr
    ,

    Delighted with my purchase

    My order arrived quickly with appropriate transparent tracking and was well packaged. I am delighted with my Eloise sandals. The coral is exactly as depicted and they are so comfortable. I went up another half size to my usual size and they are perfect. Practical yet stylish with a raised heel for extra height.

    rating
    Mrs Lynne Bowen
    ,

    Fitflop sandals are so comfortable

    Fitflop sandals are so comfortable, plus they look stylish. I have worn fit flops for many years and I have never bought any other sandals. The trainers in the range will be my next purchase and I am sure I will be equally pleased with them .

    rating
    Lynda
    ,

    Very pleased with the sanders

    Very pleased with the sanders. Arrived next day. Excellent service

    rating
    Judie Holt
    ,

    What a wonderful pair of shoes

    What a wonderful pair of shoes. Sooooo comfortable. Beautifully made and although they are expensive I still think they are worth it.

    rating
    Nancy
    ,

    Always fit and super comfortable

    Always fit and super comfortable

Read more reviews