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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,798 reviews ontrustpilotShowing our 5 star reviews
    rating
    Alexandra Nikcevich
    ,

    Lovely sandals

    Easy to order, quick delivery, plenty of stock available at good prices. Sandals are lovely and comfortable.

    rating
    Rachel Shaw
    ,

    Great service

    I chose fit flops because I wanted a comfortable and supportive trainer. Very happy with my purchase, they look great too and arrived quickly

    rating
    Fouad Farrukh
    ,

    Good sale

    Good sale, timely delivery and quality product.

    rating
    john birks
    ,

    Ordered on line

    Ordered on line, very easy, fast free delivery.

    rating
    Christine Freeman
    ,

    Efficiency

    Efficiency

    rating
    Kathy Conrad
    ,

    Love ordering on line..

    Love ordering on line... Sandle is very comfortable. I hope you do keep them forever...

    rating
    Jacky
    ,

    I love fit flops and again my new pair…

    I love fit flops and again my new pair are brilliant. Delivery is so quick and easy but as having bought at least a dozen pairs over the years, as a loyal customer free delivery would be appreciated.

    rating
    Carol
    ,

    Really grate sparkler flip flops

    Really grate sparkler flip flops

    rating
    Van Den Berg
    ,

    Nice and comfortable sandels

    Nice and comfortable sandels

    rating
    Mrs Clare Potter
    ,

    Excellent customer service

    I had a problem with my item not arriving just the bag that the boots were supposed to come in. I called Fitflop and they sent a new pair out immediately. The customer service was fantastic and the boots as always really comfortable.

    rating
    Mary Maldonado
    ,

    I have had Plantar Fasciitis. It was miserable to walk. I began buying FitFlop sandals back over 25 years ago! I must have 20 pairs! Great for those days when you walk all day! No pain! I have re

    I have had Plantar Fasciitis.

    rating
    Veloly
    ,

    Quick delivery and very nice product

    Quick delivery and very nice product

    rating
    Janet Williams
    ,

    Satisfied!

    Prompt delivery, easy returns.

    rating
    Deb Cheek
    ,

    So comfy and brilliant for my bad feet

    So comfy and brilliant for my bad feet

    rating
    Julie Wallin
    ,

    Good quality sandals

    Good quality sandals, true to size versatile to wear with summer outfits and very comfortable

    rating
    Angela thurlow
    ,

    Great service great shoes

    Shoes delivered very quickly great service as always. Have several pairs of fitflops always pleased with them.

    rating
    Ian Damon
    ,

    Love the shock absorbing

    Love the shock absorbing, comfort soles. Big fan of the thong sandals, and now a bigger fan of the covered shoe options!

    rating
    Jenny
    ,

    Amazingly comfortable iqushion sparkle…

    Amazingly comfortable iqushion sparkle fit flops that also look so pretty. Fast efficient delivery

    rating
    Jennifer
    ,

    Great shoes if you need good support as…

    Great shoes if you need good support as I do with neuropathy. Speedy and efficient service and easy to exchange if wrong size.

    rating
    Customer
    ,

    Super quick delivery

    Super quick delivery, first pair were too big so returned. Easy process and refund was very quick, second pair arrived very quickly too

    rating
    Alexandra Nikcevich
    ,

    Lovely sandals

    Easy to order, quick delivery, plenty of stock available at good prices. Sandals are lovely and comfortable.

    rating
    Rachel Shaw
    ,

    Great service

    I chose fit flops because I wanted a comfortable and supportive trainer. Very happy with my purchase, they look great too and arrived quickly

    rating
    Fouad Farrukh
    ,

    Good sale

    Good sale, timely delivery and quality product.

    rating
    john birks
    ,

    Ordered on line

    Ordered on line, very easy, fast free delivery.

    rating
    Christine Freeman
    ,

    Efficiency

    Efficiency

    rating
    Kathy Conrad
    ,

    Love ordering on line..

    Love ordering on line... Sandle is very comfortable. I hope you do keep them forever...

    rating
    Jacky
    ,

    I love fit flops and again my new pair…

    I love fit flops and again my new pair are brilliant. Delivery is so quick and easy but as having bought at least a dozen pairs over the years, as a loyal customer free delivery would be appreciated.

    rating
    Carol
    ,

    Really grate sparkler flip flops

    Really grate sparkler flip flops

    rating
    Van Den Berg
    ,

    Nice and comfortable sandels

    Nice and comfortable sandels

    rating
    Mrs Clare Potter
    ,

    Excellent customer service

    I had a problem with my item not arriving just the bag that the boots were supposed to come in. I called Fitflop and they sent a new pair out immediately. The customer service was fantastic and the boots as always really comfortable.

    rating
    Mary Maldonado
    ,

    I have had Plantar Fasciitis. It was miserable to walk. I began buying FitFlop sandals back over 25 years ago! I must have 20 pairs! Great for those days when you walk all day! No pain! I have re

    I have had Plantar Fasciitis.

    rating
    Veloly
    ,

    Quick delivery and very nice product

    Quick delivery and very nice product

    rating
    Janet Williams
    ,

    Satisfied!

    Prompt delivery, easy returns.

    rating
    Deb Cheek
    ,

    So comfy and brilliant for my bad feet

    So comfy and brilliant for my bad feet

    rating
    Julie Wallin
    ,

    Good quality sandals

    Good quality sandals, true to size versatile to wear with summer outfits and very comfortable

    rating
    Angela thurlow
    ,

    Great service great shoes

    Shoes delivered very quickly great service as always. Have several pairs of fitflops always pleased with them.

    rating
    Ian Damon
    ,

    Love the shock absorbing

    Love the shock absorbing, comfort soles. Big fan of the thong sandals, and now a bigger fan of the covered shoe options!

    rating
    Jenny
    ,

    Amazingly comfortable iqushion sparkle…

    Amazingly comfortable iqushion sparkle fit flops that also look so pretty. Fast efficient delivery

    rating
    Jennifer
    ,

    Great shoes if you need good support as…

    Great shoes if you need good support as I do with neuropathy. Speedy and efficient service and easy to exchange if wrong size.

    rating
    Customer
    ,

    Super quick delivery

    Super quick delivery, first pair were too big so returned. Easy process and refund was very quick, second pair arrived very quickly too

Read more reviews